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UMC #GivingTuesday will double gifts to The Advance


By Tita Parham

UMC #GivingTuesday

There's one day after Thanksgiving that's ideal for getting into the giving spirit — and it isn't Black Friday or Cyber Monday.

It's UMC #GivingTuesday, a day when United Methodists can get the best deal of the Christmas season.

On Dec. 3, every donation made online to any Advance project or General Board of Global Ministries' missionary of The United Methodist Church will be matched, doubling the impact. One hundred percent of each gift, including the match, will be used to support the ministry designated by the donor.

"Our hope is that UMC #GivingTuesday will be a way to increase justice and compassion around the world rather than giving so many gifts that we really don't need," says Bishop Hope Morgan Ward, president of the General Board of Global Ministries.

UMC #GivingTuesday is a nationwide day of giving that kicks off the holiday season by encouraging individuals, families and businesses to give money, time or other resources to any charity of their choice. It takes place the Tuesday after Thanksgiving — on Dec. 3 in 2013.

More than 2,500 non-profit, business and religious partners supported the first-ever #GivingTuesday in 2012, including the United Nations Foundation, The Salvation Army, Huffington Post and Microsoft. New York's 92nd Street Y, a nonprofit Jewish community and cultural center, initiated the effort.

The day raised more than $10 million in online donations, a 53 percent increase in giving compared to the same Tuesday the previous year, according to the #GivingTuesday website. And online donations rose by 46 percent, with the average gift increasing by 25 percent.

This year's effort includes more than 2,773 partners as of Oct. 7. The Advance is one.

Through The Advance, United Methodists can give to more than 850 United Methodist-related projects worldwide. Donors can also provide support for any of more than 300 missionaries.

Together, the projects meet a range of needs, from helping survivors cope with natural or civil disasters to helping communities build churches, feed and educate children, and equip hospitals and clinics.

"The Advance is the official designated-giving arm of The United Methodist Church, and 100 percent of every gift goes to the intended ministry," says Ellen Knudsen, director of Advance projects for Global Ministries. "The Advance represents connectionalism at its best."

Since its founding in 1948, The Advance has helped channel more than 3 million gifts totaling more than $1 billion dollars to thousands of projects and ministries.

"UMC #GivingTuesday enables United Methodists to do even more," Knudsen says.

Having a day on which funds will be matched creates a sense of urgency that might appeal to new donors, she said, giving existing donors the opportunity to "ask friends to make alternative gifts to Advance projects."

To make their contributions, donors will go to on UMC #GivingTuesday and donate online to any of the hundreds of projects and missionaries listed there. (Donations may also be made by phone using a credit card on Dec. 3, however, only the online donations will be matched.)

Global Ministries will allocate the "matching funds" dollar for dollar up to the first $500,000 in gifts to Advance projects received online Dec. 3 between 12 a.m. (EST) and 11:59 p.m. A maximum of $10,000 per individual gift to a project will be dispersed as matching funds. A project may receive a maximum of $50,000 in matching funds.

How to Give Through The Advance on UMC #GivingTuesday

  • Select the project(s) you wish to support. Use the list beginning on page 49 or at
  • On Tuesday, Dec. 3, between 12 a.m. and 11:59 p.m. (EST):
  • Go to
  • Enter the name of the project or select the name of the missionary you wish to support.
  • Click on the "Give" button and complete the donation.
  • You will need to make a separate gift for each project or missionary you wish to support.